Course Overview 課程簡介

This certificate programme introduces participants to the fundamentals of data analytics and its applications in business decision-making. Through practical exercises using industry-standard tools such as Excel, Google Analytics, and basic data visualisation platforms, participants will gain skills to collect, analyse, and interpret business data effectively.

本證書課程介紹數據分析基礎知識及其在商業決策中的應用。通過使用Excel、Google Analytics及基本數據可視化平台等行業標準工具的實踐練習，學員將掌握有效收集、分析和解讀商業數據的技能。

What You Will Learn 學習內容

• Data collection and cleaning fundamentals 數據收集和清理基礎
• Excel for business analytics 商業分析Excel應用
• Google Analytics setup and interpretation Google Analytics設置和解讀
• Data visualisation and dashboard creation 數據可視化及儀表板製作
• Basic statistical analysis for business 基礎商業統計分析
• Making data-driven business decisions 數據驅動的商業決策

Target Audience 對象

Business managers, SME owners, marketing professionals, and anyone who wants to make better business decisions using data. 企業管理人員、中小企東主、營銷專業人士，及希望利用數據作出更佳商業決策的人士。