Course Overview 課程簡介

This certificate programme provides participants with practical knowledge and hands-on skills in implementing AI chatbot solutions for small businesses. Covering popular platforms such as ChatGPT, Claude, and Gemini, participants will learn how to integrate AI chatbots into customer service, marketing, and daily business operations to boost productivity and reduce costs.

本證書課程旨在為學員提供在中小企業中實施AI聊天機器人解決方案的實用知識和實踐技能。涵蓋ChatGPT、Claude及Gemini等主流平台，學員將學會如何將AI聊天機器人融入客戶服務、營銷及日常業務運營，以提升生產力和降低成本。

What You Will Learn 學習內容

• Understanding AI chatbot fundamentals and capabilities AI聊天機器人基礎知識及功能
• Setting up and customising AI chatbots for business use 設置和自定義AI聊天機器人
• Integrating AI into customer service workflows 將AI融入客戶服務流程
• Using AI for marketing content creation 使用AI創建營銷內容
• Data analysis and reporting with AI tools AI工具進行數據分析和報告
• Ethical considerations and best practices AI倫理考慮及最佳實踐

Target Audience 對象

Small business owners, entrepreneurs, marketing professionals, and anyone interested in leveraging AI technology for business improvement. 中小企業東主、創業者、營銷專業人士，及有意利用AI技術改善業務的人士。