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Certificate in Social Media Marketing and Content Strategy | 社交媒體營銷及內容策略證書

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Certificate in Social Media Marketing and Content Strategy | 社交媒體營銷及內容策略證書

追蹤清單 分享

關於此課程

Course Overview 課程簡介

This certificate programme equips participants with comprehensive skills in social media marketing and digital content strategy. From platform selection and audience targeting to content creation and analytics, this course covers everything needed to build a successful social media presence for businesses.

本證書課程旨在為學員提供全面的社交媒體營銷和數碼內容策略技能。從平台選擇和受眾定位到內容創建和數據分析，涵蓋建立成功企業社交媒體形象所需的一切技能。

What You Will Learn 學習內容

  • Social media platform strategy (Facebook, Instagram, LinkedIn, YouTube, Xiaohongshu) 社交媒體平台策略
  • Content creation and storytelling techniques 內容創作及說故事技巧
  • Paid advertising and campaign management 付費廣告及活動管理
  • Social media analytics and ROI measurement 社交媒體分析及投資回報率衡量
  • Community building and engagement strategies 社群建設及互動策略
  • AI tools for content creation AI內容創作工具

Target Audience 對象

Marketing professionals, business owners, digital marketing beginners, and anyone seeking to enhance their social media marketing capabilities. 營銷專業人士、企業東主、數碼營銷初學者，及有意提升社交媒體營銷能力的人士。

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課程內容

Module 1: Social Media Strategy Foundations | 社交媒體策略基礎
Building a solid social media strategy

  • Understanding Social Media Platforms | 認識社交媒體平台
  • Audience Research and Targeting | 受眾研究及定位
  • Content Strategy Planning | 內容策略規劃

Module 2: Content Creation and Management | 內容創作及管理
Creating engaging content

Module 3: Analytics and Advertising | 分析及廣告
Measuring and boosting performance

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